01
Conversational AI
Building multimodal AI platforms with voice biometrics, natural language and transaction-complete journeys. Products that understand context, complete tasks and feel genuinely human.
Humanising AI
so companies
serve people first.
Co-Founder & CEO at AENVO.
Driving digital transformation,
customer experience,
and growth through human-centric technology.
About
Executive leader building
Executive leader building
AI that earns trust.
Fabiano Cruz is a Brazilian entrepreneur and executive whose path into conversational AI was shaped not by a technology trend, but by a human problem he kept observing in the field: enterprises building digital interactions that were reactive, data-driven, yet blind to the fuller dimensions of human context — emotions, language, geography, life stage.
From Rio de Janeiro to São Paulo, Dublin to Leiria — 20+ years navigating digital transformation, martech and enterprise strategy across regulated markets. Today, from Portugal, he co-leads AENVO: a conversational AI platform designed from the ground up with transparent governance, layered security and the conviction that the most advanced technology must serve the people it was built for.
His academic background spans neuroscience and behaviour, data science, business strategy and advertising — a combination that in 2026 describes exactly the profile needed to build AI that people actually trust and want to use.
Core Leadership Areas
What I do
02
Product Strategy
Connecting product experience design, regulated market navigation and cross-continental go-to-market. From vision to roadmap to operating discipline for enterprise-scale adoption.
03
Martech & Enterprise Transformation
Integrated go-to-market strategies connecting marketing, data operations and technology. Recognised in ISG Provider Lens for Generative AI and Customer Experience Services.
04
Regulated Markets
Track record in finance, healthcare and government — where trust is the product and technology must earn it through transparency, security and consistency. B3, Santander Group, NC Group.
05
Brand & Market Positioning
Designing brand identities and market positioning for companies expanding across Europe and Latin America, while advising and speaking on how to make brands truly human‑centred in the age of AI.
06
Europe–LATAM Expansion
Operating across Portugal, Brazil, Spain and Paraguay. Market development, business proposals and commercial models for founders and enterprises entering international markets.
Career Highlights
AENVO Natural Interaction
Co-Founder & CEO (EMEA) — Leiria, Portugal • Jan 2026 – Present
Humanised conversational AI platform with multimodal biometric authentication for regulated journeys across Europe and Brazil. Secured strategic partnership with SIBS, integrating MB Way and Multibanco into AENVO's conversational AI flows. Academic partnerships in Portugal, Brazil and Paraguay.
Deal Group → CPO
Head of Strategy & Martech → CPO — Leiria, Portugal • Oct 2020 – Dec 2025
Promoted to CPO to build and lead the Product division. Drove AI-centric innovation agenda recognised in ISG Provider Lens for Generative AI. Contributed to group revenue growth from BRL 30M to BRL 100M through martech integration and AI-driven customer engagement.
ALOT — Martech Agency (Deal Group)
CEO — São Paulo, Brazil • Oct 2022 – Dec 2025
Agency of record for Getnet Brasil (PagoNxt, Santander Group). Led squads combining growth, product design and data strategy, improving conversion, retention and digital journey quality across Getnet's merchant ecosystem.
FCruz Strategy & Consulting
CEO & Founder — Leiria, Portugal • May 2024 – Present
Boutique consulting firm advising SMBs and mid-market companies on go-to-market strategy, martech integration and AI-driven transformation across Portugal and Brazil.
Conversational AI
Natural Interaction.
Natural Interaction.
Human-centric AI experiences.
AENVO is a conversational AI platform designed from the ground up with transparent governance, layered security and regulatory compliance as core architecture — not afterthought. Voice, text, biometrics and context. Integrated for enterprises in regulated, transaction-oriented journeys.
Omnichannel
Voice Biometrics
Voice Commerce
Conversational AI
PSD2
Healthcare
GovTech
Banking
Visit AENVO
Talks & Events
Invite me to speak
On stage with purpose
AI Can Read Emotions. Only Humans Can Choose Empathy.
A talk on ethics, empathy and the human role in the age of artificial intelligence. Why the most advanced technology needs the most distinctly human qualities.
Humanised conversational AI on a global stage
Selected by ApexBrasil for the official startup delegation, showcasing a human‑centred conversational AI platform with support for 30+ languages, voice biometrics and instant payments — from Pix in Brazil to MB Way in Portugal through the partnership with SIBS.
AI in Large-Scale Operations: Efficiency and Sustainable Growth in Europe
Keynote for the Portuguese Chamber of Commerce and Industry on adopting AI for enterprise operations with a clear lens on governance, scalability and European market dynamics.
GovTech & Conversational AI for Enterprise
Strategic market intelligence session on GovTech innovation and conversational AI for enterprise and government sectors. Dubai, one of the world's largest technology events.
Thought Leadership
Ideas worth spreading
“Humanising Technology” — a TEDxLeiria talk on empathy-driven AI design and why machines must serve human purpose first.
Watch the talk
“How to Scale Entrepreneurship Outside Lisbon” — lessons from building a deep-tech startup in Leiria, Portugal.
Read article
“Um Agente Ainda É da Gente” — how human oversight remains essential as AI agents become embedded in enterprise workflows.
Read article
“AI in large-scale operations: efficiency and sustainable growth in Europe” — Key insights on adopting AI responsibly while maintaining operational excellence and sustainable development.
Watch the talk
"Web Summit: A Convergence Point for Leaders" — how Europe's largest tech conference brings leaders together to discuss AI, transformation, sustainability and ethics.
Read article
“Make Your Marketing More Assertive with Generative AI” — on why the real differentiator is not the tool, but knowing which questions to ask. AI as a talent amplifier.
Read article
“Data, AI and Composability: A Combination That Impacts Business” — exploring how modular, composable architectures combined with data and AI unlock hyper-personalisation.
Read article
“Digital Transformation: Between Dinosaurs and Unicorns” — quoted in Forbes Brasil on why transformation is a culture shift, not just a technology upgrade.
Read article